In 2024, elife officially became a member of the Taiwan Excellence Brands Association (TEBA), joining forces with leading companies to promote innovation, brand value, and global competitiveness.

On February 21–22, elife participated in the 12th General Assembly of TEBA, held at Silks Place Tainan. The event brought together over 200 professionals from 80+ companies, sparking rich exchanges on the future of sustainable business and branding.

• ● ESG Trends：Presented by Dr. Chu-Heng Lee (National Chengchi University), revealing TEBA members' leadership in ESG performance.
• ● Customer Experience：Branding expert Jimmy Wang shared insights on creating "peak moments" (MOT) to strengthen brand connection.
• ● City Branding：Tainan Deputy Mayor Tsze-Shan Yeh showcased how Tainan is building its unique identity through culture, industry, and global promotion.
   

elife is proud to be part of TEBA and will continue to integrate ESG principles into product innovation, driving growth in smart rehabilitation and protective solutions. Together with our partners, we look forward to expanding our presence in global markets.